Senior Content & Design Specialist

As a provider of innovative IT systems for the financial sector, we are looking for a highly skilled Senior Content & Design Specialist to drive our content production and creative execution. This is a hands-on, high-impact individual contributor role where you will act as a true full-funnel creator, leveraging the latest AI technology.

We are looking for someone who can seamlessly blend exceptional writing craft with modern AI tooling to produce high-performing B2B content. Your main goal will be to execute the content strategy—from landing pages and expert articles to video repurposing and sales enablement—ensuring everything is optimized for both human readers and AI answer engines.

Important: Please make sure to attach your portfolio to your application (as a link or file). We want to see your writing samples in English alongside your visual or video work. We assess craft, range, and judgment, not just volume.

Job Profile

• B2B Content Experience: 3+ years in content marketing or content creation for B2B (software, technology, or financial services preferred), covering more than one format: long-form writing plus at least one of social, video, or design.
• Exceptional English & Writing Craft: Excellent business writing in English (C1/C2) is mandatory, as you will produce client-facing content for international markets. You possess a full-funnel understanding—knowing that a landing page, a nurture e-mail, and a sales one-pager serve different moments of a long B2B buying cycle, and you write accordingly.
• AI Toolchain Proficiency: Hands-on, daily-driver proficiency with AI tools for content production. You are skilled in LLM-based writing assistants (for drafting, editing, and repurposing) and AI image generation (e.g., Midjourney) with real prompting craft. You know how to work from a verified knowledge base, not from a model's imagination. (The team's stack includes Gemini Pro, NotebookLM, HubSpot, and Midjourney).
• Verification Discipline: You are comfortable in a regulated industry where every product claim must be source-checked before publication. You treat AI as production leverage under human judgment, never as an autopilot.
• SEO & AEO Craft: Strong understanding of on-page optimization, keyword, and intent research (Search Console plus Ahrefs, Semrush, or comparable). Familiarity with AEO (Answer-Engine Optimization) to structure content so that AI assistants and answer engines cite it.
• Creative & Technical Fundamentals: CMS experience (WordPress or comparable) and working HTML/formatting basics for landing pages. Marketing automation basics (HubSpot preferred). Practical video editing skills (Descript, CapCut, Premiere) and design fundamentals (Canva or Figma).
• Extracting Expertise & Analytics: Ability to interview subject-matter experts and turn their knowledge into articles and white-papers. Ability to read content and campaign performance in HubSpot / GA4 and act on it.
• Education: Degree in marketing, journalism, communications, or a related field, or equivalent experience.

Your Tasks

• Content Strategy Execution: Execute the content strategy for the pod's products, derived from product positioning and campaign briefs: deciding what gets produced, in which format, and for which stage of the buyer journey.
• Full-Range Production: Produce across the full range of assets: landing pages, blog and expert articles, social media content (LinkedIn-first), short-form video and webinar repurposing, campaign kits, and event creative.
• AI-First Production & Quality Control: Draft, create variants, and localize content through AI workflows grounded in the verified product knowledge base. Achieve a team target of 60%+ AI-assisted drafts while ensuring every external claim is source-checked before handover.
• Asset Repurposing System: Operate a smart repurposing engine where each hero asset (expert article, webinar, case study) is atomized into a planned family of derivatives (social series, video cuts, e-mail content, landing sections).
• Sales Enablement: Create crucial sales materials with product and sales input: one-pagers, presentations, case studies, and competitive battlecards.
• Discovery Optimization: Optimize on-page SEO for organic search and AEO structuring so the content is successfully cited by AI assistants and answer engines relevant to enterprise software buyers.
• Localization & Standardization: Localize content across the team's markets with AI support to native-quality standard via review loops. Maintain campaign templates, work within the team's brand system and quality gate, and contribute verified materials to the product knowledge base.
• Performance Measurement: Measure and improve content performance tracked in HubSpot against campaign and pipeline contribution, not output counts.

What’s in it for you

• Private medical care with Allianz – access to specialists and diagnostic tests for you and your loved ones.
• Cafeteria system – you can choose full funding for a Multisport card or allocate funds to culture, leisure, sports, and shopping.
• Hybrid work model (after the onboarding period: 2 days remote, 3 days in the office).
• Access to advanced AI tools and Google Workspace.
• Collaboration with diverse competency teams, allowing you to learn new technologies and expand your IT knowledge.
• Professional growth and a real impact on business decisions.